Master of Arts Masters: Brand Management

Design – and so much more

From A for Apple to Z for Zalando: brands influence our purchasing decisions, are emotionally charged, and of the utmost importance for companies in all industries. In the Master’s programme Brand Management you will learn innovative strategies to build and manage strong brands in times of digital change.

Facts about Brand Management

Degree recognition

State-recognised and accredited degree

Degree & Specialisation
Master of Arts
Study programme: Media and Communication Management
Study duration & Credits

4 semesters: 120 ECTS
3 semesters: 90 ECTS

Start date

Summer semester: 15 Mar
Winter semester: 01 Oct

Application deadline

Summer semester: 15 Mar
Winter semester: 01 Oct

Berlin, Munich
Admission requirements

Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme)


Tuition fees per semester
€ 6,840 • Berlin
€ 5,500 • Munich
+ Registration fee
€ 699

Advantages at Macromedia University

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State-recognised and accredited degree

Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.

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Renowned partners

Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.

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Experienced professors

You will be taught by top-class professors who have a proven track record in both business and academia.

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Study week abroad

Expand your management experiences with our optional study week abroad programme at partner universities in London, Paris and New York.

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Personal details.


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Any questions?
Our student advisory service is happy to help:
+49 89 544 151 954. Mon – Fri, 9:00 a.m. – 5:00 p.m.

Brand Management modules

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Marketing strategy

What do consumers want? How does market research work and how are target groups defined? That is the focus of this module.

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Theories and Models of Communication Science

Learn about the cognitive psychology of public communication: How do we process and evaluate information?

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Brands and branding

Key questions in this module: How do you build a brand image? What is the importance of brands for companies? What influence does digitalisation have here?

Brands in the spotlight

The Master in Brand Management provides you with valuable expertise in marketing, brand management, and public relations, but also in design and creative techniques. You learn to design image and brand campaigns and are given tools to competently build and manage brands in the digital age. You can test and deepen your knowledge in various exciting practical projects.

Would you like to complete the Master’s programme in Brand Management at Macromedia University of Applied Sciences? Then we look forward to meeting you at our locations in Munich and Berlin.

Study locations for Brand Management

“The good relationships with fellow students last to this day, and some have even developed into business relationships.”
Erdmann Dominik, Head of Marketing and Communication at Digital Health Factory, Munich
Your direct line to the Student Advisory Service

Patricia Carolina Garcia

Service hours: 
Monday to Friday 09:00 am – 5:00 pm (CET) | Phone numbers are also for WhatsApp

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