Florian Haumer

Haumer, F., & Kolo, C.: Sustainability and Urban "Mediascapes". The Impact of Smart City Tehnologies on Journalism

Haumer, F., Schlicker, L., Murschetz, P.C., & Kolo, C.: Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change. Journal of Strategy and Management, 14(4), 426-443. https://doi.org/10.1108/JSMA-08-2020-0207

Kolo, C., & Haumer, F.: Geschäftsmodellinnovationen traditioneller Medienunternehmen in Zeiten von Social Media und Plattformökonomie

Kolo, C., & Haumer, F.: Technological advances and the future of corporate and marketing communication - An international foresight study among experts from different professional backgrounds

Kolo, C., Haumer, F., & Roth, A.: Rationales for Media Management Curricula – Comparative Analyses on their Diversity within and across Media and Education Systems

Kolo, C., Mierzejewska, B., Haumer, F., Roepnack, A., Schmidt, C., & Luo, A.: Teaching Media Management in International Perspective: A Comparative Content Analysis of Curricula in the US and Germany

Haumer, F., Kolo, C. & Reiners, S.: The Impact of Augmented Reality Experiential Marketing on Brand Equity and Purchase Intention

Haumer, F., Schlicker, L. & Kolo, C.: The effects of message tailoring on the motivation for change in different phases of an employee`s change journey

Kolo, C. & Haumer, F.: Social media celebrities as brand influencers in brand Communication. An Empirical Study on Influencer Content, its Advertising Relevance, and Audience Expectations

Kolo, C. & Haumer, F.: Current Media Management Education in International Perspective

Haumer, F., Renner, K. & Kolo, C.: Effects of Augmented Reality in Soccer Broadcasting on Viewing Experiences: An Experimental Study on the Differences of Sports Experts vs. Laymen