Prof. Dr. Dr.

Castulus Kolo

Portrait Castulus Kolo

Seit dem 1.2.2020 bekleidet Prof. Dr. Dr. Castulus Kolo das Amt des Hochschulpräsidenten an der Hochschule Macromedia.

Der Fakultät der privaten Hochschule gehört Kolo seit 2007 an, als er auf eine Professur für Medienmanagement am Stuttgarter Campus der Hochschule Macromedia berufen wurde. Bereits im darauffolgenden Jahr wurde ihm die bundesweite Leitung dieses bis heute erfolgreichsten Macromedia-Studiengangs übertragen.

Publikationen
Lehrgebiet

Medien- und Kommunikationsmanagement

Zu Medien- & Kommunikationsmanagement
Der Campus München in Nymphenburg, mit Blick auf die Marienkirche
Campus

München

Standort
Fakultät

Fakultät Kultur, Medien, Psychologie

Projekte

Publikationen

2024

ESG-Berichterstattungen in der aktuellen Praxis

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2023

Haumer, Florian, Kolo, Castulus, Roth, Alexander, & Schwarz, Rafael: Influencers and their motivations to create content: A qualitative typology based on an international survey.

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2023

Roth, Alexander, Kunz, Reinard E., & Kolo, Castulus: The players’ perspective of value co-creation in esports service ecosystems.

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2022

Hellriegel, O. T.; Kolo, C.: CEO Communication in Social Media: Application of the ABC Social Media Impact Analysis and a New Communication Typology of Company Leaders

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2022

Kolo, Castulus, Haumer, Florian, & Roth, Alexander: Formal Professionalization of Early-stage Social Media “Influencers” - Attitudinal Drivers and Their Relation to Personality Traits

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2022

Fischer, Tasja-Selina, Kolo, Castulus, & Mothes, Cornelia: Political Influencers on YouTube: Business Strategies and Content Characteristics

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2022

Kolo, C., Mütterlein, J., & Schmid, S. A.: Believing Journalists, AI, or Fake News: The Role of Trust in Media

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2021

Haumer, F., & Kolo, C.: Sustainability and Urban "Mediascapes". The Impact of Smart City Tehnologies on Journalism

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2021

Haumer, F., Schlicker, L., Murschetz, P.C., & Kolo, C.: Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

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2021

Kolo, C.: Die Ökonomie sozialer Medien

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2021

Kolo, C., & Haumer, F.: Geschäftsmodellinnovationen traditioneller Medienunternehmen in Zeiten von Social Media und Plattformökonomie

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2021

Kolo, C., & Haumer, F.: Technological advances and the future of corporate and marketing communication - An international foresight study among experts from different professional backgrounds

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2021

Kolo, C., Kunz, R., & Roth, A.: Elektronischer Sport („E-Sport“) – ein aufstrebender Wirtschaftszweig in der Medienbranche

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2021

Kolo, C., Mierzejewska, B., Haumer, F., Roepnack, A., Schmidt, C., & Luo, A.: Teaching Media Management in International Perspective: A Comparative Content Analysis of Curricula in the US and Germany

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2020

Haumer, F., Kolo, C. & Reiners, S.: The Impact of Augmented Reality Experiential Marketing on Brand Equity and Purchase Intention

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2020

Hellriegel, O. T.; Kolo, C.: CEO Communication in Social Media: Derivation and Pilot Application of a Methodology Based on "Audience," "Buzz," and "Commitment" ("Social Media ABC Analysis")

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2020

Kolo, C.: Social Media

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2020

Kolo, C., Christensen, A., Qiu, Q.Q., & Raia, C.: Smart cities and their “mediascape” – A future perspective for local newspaper publishers

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2019

Kolo, C.: Strategic challenges of newspaper publishing in an international perspective

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2019

Kolo, C. & Haumer, F.: Social media celebrities as brand influencers in brand Communication. An Empirical Study on Influencer Content, its Advertising Relevance, and Audience Expectations

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2019

Kolo, C. & Lüst, N.: From gamer personality via motivation to game choice - Typifying gamers and games based on survey data

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2019

Mierzejewska, B. & Kolo, C.: Economics of Information and Cultural Goods

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2018

Haumer, F., Renner, K. & Kolo, C.: Effects of Augmented Reality in Soccer Broadcasting on Viewing Experiences: An Experimental Study on the Differences of Sports Experts vs. Laymen

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2018

Kolo, C. & Haumer, F.: Classifying social media “influencer” in brand communication. A systematic approach on motives to post and consume based on survey data

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2016

Kolo, C., Höflich, J. & Kessler, T.: Experiencing smartglasses in everyday life

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2016

Kolo, C. & Merdes, C.: Design plus Management Thinking in Teaching Innovation

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2015

Kolo, C.: The intricate relationship of the media business and economic development

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2014

Kolo, C.: From sports fandom to sports business in times of digital media

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2014

Kolo, C. & Weichert, S.: Germany: Evaluating Alternatives to Finance Quality Journalism

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2014

Kolo, C.: Hoffnung für Zeitungsverlage durch Tablet & Co?

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