Castulus Kolo

The Impact of Augmented Reality Experiential Marketing on Brand Equity and Purchase Intention.

The effects of message tailoring on the motivation for change in different phases of an employee`s change journey.

Strategic challenges of newspaper publishing in an international perspective.

Social media celebrities as brand influencers in brand Communication. An Empirical Study on Influencer Content, its Advertising Relevance, and Audience Expectations.

From gamer personality via motivation to game choice - Typifying gamers and games based on survey data.

Economics of Information and Cultural Goods.

Current Media Management Education in International Perspective

Effects of Augmented Reality in Soccer Broadcasting on Viewing Experiences: An Experimental Study on the Differences of Sports Experts vs. Laymen.

The potential role of newspaper publishers in a “smart city’s” mediascape.

Classifying social media “influencer” in brand communication. A systematic approach on motives to post and consume based on survey data.

Experiencing smartglasses in everyday life

Ökonomie sozialer Medien

Design plus Management Thinking in Teaching Innovation

The fate of the newspaper business model

The intricate relationship of the media business and economic development

From sports fandom to sports business in times of digital medi

Germany: Evaluating Alternatives to Finance Quality Journalism

Hoffnung für Zeitungsverlage durch Tablet & Co?

Models explaining gaming behavior

Qualitätsjournalismus im Spannungsfeld von Systemrelevanz und Unternehmertum