Castulus Kolo

Haumer, F., Kolo, C. & Reiners, S.: The Impact of Augmented Reality Experiential Marketing on Brand Equity and Purchase Intention

Haumer, F., Schlicker, L. & Kolo, C.: The effects of message tailoring on the motivation for change in different phases of an employee`s change journey

Kolo, C.: Strategic challenges of newspaper publishing in an international perspective

Kolo, C. & Haumer, F.: Social media celebrities as brand influencers in brand Communication. An Empirical Study on Influencer Content, its Advertising Relevance, and Audience Expectations

Kolo, C. & Lüst, N.: From gamer personality via motivation to game choice - Typifying gamers and games based on survey data

Mierzejewska, B. & Kolo, C.: Economics of Information and Cultural Goods

Kolo, C. & Haumer, F.: Current Media Management Education in International Perspective

Haumer, F., Renner, K. & Kolo, C.: Effects of Augmented Reality in Soccer Broadcasting on Viewing Experiences: An Experimental Study on the Differences of Sports Experts vs. Laymen

Kolo, C. & Christensen, A.: The potential role of newspaper publishers in a “smart city’s” mediascape

Kolo, C. & Haumer, F.: Classifying social media “influencer” in brand communication. A systematic approach on motives to post and consume based on survey data

Kolo, C., Höflich, J. & Kessler, T.: Experiencing smartglasses in everyday life

Kolo, C.: Ökonomie sozialer Medien

Kolo, C. & Merdes, C.: Design plus Management Thinking in Teaching Innovation

Kolo, C.: The fate of the newspaper business model

Kolo, C.: The intricate relationship of the media business and economic development

Kolo, C.: From sports fandom to sports business in times of digital media

Kolo, C. & Weichert, S.: Germany: Evaluating Alternatives to Finance Quality Journalism

Kolo, C.: Hoffnung für Zeitungsverlage durch Tablet & Co?

Kolo, C. & Park, Y.-J.: Models explaining gaming behavior

Kolo, C.: Qualitätsjournalismus im Spannungsfeld von Systemrelevanz und Unternehmertum